New Book, New Plan

The writing feels wonderful, but not the marketing. I’m working on my third book in the LOUISE trilogy, a short novel that might work well for a young-adult audience. With a new book, however, you generally need a new plan for promoting it, and you have to start thinking about that for many months before the book actually comes out. Which means I have to start thinking about it now.

It’s not just that my main means of promotion, giving lectures at local libraries, is not possible now because of covid. I need to decide if I want to bother promoting the new book at all. If I do, I need to find ways of enjoying the work of promotion as much as I enjoy the writing. I’m not much of an online person; I like face to face.

But I’ll have a new audience, students of all ages, if I decide to market the new book for young adults. Maybe I can give presentations to teachers’ groups and students in classes? Why not? Or to older readers in my lectures at libraries, but this time marketing my new book as a gift that they can give to their children and grandchildren. Again, why not? Two face to face approaches, there we have it.

You always have to think it through, when it comes to promotion. You can’t take it lightly or do it casually.